A Real Estate "Me Too" Business Idea

January 12, 2006

Have you seen the $1,000,000 home page? If not, view it here. A bright idea that has earned a British college student over $1,000,000.

Then, guess what? Knockoffs. Another bright person is offering pixel real estate with a $1,000,000 real estate home page. What is this all about? Buying pixel real estate for advertising our business. Take someone Else's successful idea and apply it to a different or targeted audience. Will it succeed? Maybe. Not with this real estate agent. I prefer to get my business from past clients, people that are referred to us from past clients, people that get to know us through our website or blog and/or people that understand we have a different, value focused business model.

We get several emails a day from people marketing their next big, successful real estate marketing tool. Everyone seems to be marketing how they can teach us how to make a million. It may work...it probably won't. We believe that delivering honest, straight forward personal perspectives on the business of real estate is the most powerful tool to attract clients. Our service delivery and candid advice keeps them.

Looking for an agent? Check out the next big "me too" marketing ploy. Or, you can select one based on what you might know about them and their real value proposition.

I won't be buying pixels anytime soon.

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