Who are you competing with anyway?

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August 7, 2006

Jim Duncan recently alluded to "discretionary sellers" in an article on his Real Central VA blog. Got me to thinking: who are these sellers that make up 1300% of the local buyer population in this season of real estate activity? The answer may be elusive but I am going to give it a shot. Here are my categories:
  • I gotta sell
  • I can't afford it any more
  • I saw others making a killing...
  • I'd like to sell (like in discretionary)
Lets look at these in more detail:
  • I Gotta Sell: These are people that have a life changing event. New job somewhere else. Need to be close to a needy friend or relative for priority reasons (care of the elderly or sickness), need to change environments for health reasons and a myriad of other absolutes. Also in this category are those that bought their bigger home before selling their current home. Signed that builder new construction contract a year ago and wham! The market tanked and they can't sell. Do you give up 10's of thousands of dollars on deposits or do a fire sale on your current home. Many are taking the fire sale approach after sitting many months with no action. Or, how about those that took bridge loans to buy up? Same story. I'll lump builders into this category based on the incentives I see them offering to move their inventory.


  • I can't afford it any more: These are people that sold in the good times and bought BIGGER with low interest rate adjustable mortgages. Or, those that refinanced in the low interest rate times taking equity to fund other stuff (college, trips, home theaters or simply cash to spend or invest other places). Those that bought on "creative financing" more home than they could realistic afford otherwise or simply bought a home on interest only with an adjustment due now or in the near future that they might not be able to afford. These are very closely related to the I GOTTA SELL people but for reasons of poor personal financial management. I suspect there are many.


  • I saw others making a killing and I wanted part of the action: Professional investors bought and sold like clockwork. The amateurs followed suit. Guess what? Most of the professionals got out of the rush before the market cooled leaving the amateurs holding the bag. Can't sell, can't rent...lower your price to get out and take losses. It's happening my friends. Estimates are 25 to 30% of the real estate transactions in the last three years were by investors...of all shapes and sizes.


  • I'd like to sell (Discretionary Sellers): These are people that don't HAVE TO SELL. Move ups. Move outs. Sell at the top to take equity. Downsizers. These are people that would like to do something different but don't need to. Neighborhoods are nice. Good schools. Good jobs. Non-threatening mortgages. Maybe just want to test the market. Sell ok. Don't sell ok. Not concerned with price competition. If we can sell at my price, ok. If not, that's ok too.
Then there are the corporate layoffs like the one AOL just announced. AOL corporate is in our backyard. No telling how many hundreds are going to be looking for new jobs or, if they can't find one locally will migrate to an area where they do find employment. It's coming...we just can't calculate the impact. If these people start selling...inventories are going higher in the next few months.

And then, Greenvest wants to develop south of the Dulles Airport in excess of 25,000 new homes. Not withstanding the traffic 25,000 new homes will produce with no transportation infrastructure to accommodate that new growth (another topic). Who the %*&#$ is going to buy these? I see it as just adding to the market pressures at this point.

Data does not lie. In Loudoun at this point in time we are writing about 340 contracts a month against an inventory of about 4,500 homes. That gives a seller a 1 in 13 chance (7.7%) of getting a contract. In Fairfax, it is 1 in 7 or a 14% chance of getting a contract.

So what does all this mean? Seems like the perfect real estate storm to me (I used that phrase before). Damn! If you GOTTA SELL, you better be able to compete on condition and price. If you don't have to sell, my advice is just sit on the sidelines for awhile.

Real estate agents don't make the market. Real estate agents don't set market prices. Supply and demand makes markets. We just try very hard to help our clients meet their "realistic" objectives. If you don't need to sell, don't. And, don't try to hire Pam and I. Because we will ask tough questions. We will be brutally honest. If you have unrealistic expectations, we won't take your listing. we can't afford it. We will become unhappy with one another.

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