About It...

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August 23, 2006

baby_boy_bubble.jpg I have talked about It, RCG has articles about It, Jim Duncan has blogged about It and Inman has articles warning about It. What is It? The real estate AGENT bubble.

Inman has another article posted this morning in their "members only" area:

Too many real estate newbies

Perspective: Excessive supply of real estate salespeople is bad news
Monday, August 21, 2006
By Marcie Geffner

Jane Austin. Algebra II. Hypnotherapy. Jazz. Those are some of the subjects of the newest books in the "for Dummies" series published by John Wiley & Sons.

There's also another new title: Success as a Real Estate Agent for Dummies, being released this summer.

...

The economics of real estate brokerage create incentives for brokers to recruit, recruit and recruit, regardless of the reality that most of the recruits won't survive their first year much less succeed in real estate as a long-term career.
Many issues emerge: lack of proper training, not understanding business in general (this is a business and business experience is a plus if not mandatory to become successful), intense competition may lead to unethical behavior, buyers and sellers suffer because of agent incompetence, unknowing new agents lose their life savings because they had no idea it takes such a long time and expense to build a sustainable business.

This is one of the many problems this industry faces today. It is entirely too easy to get a license and be able to say "now I R 1" and be turned loose on the consumer. I for one advocate significant tightening of the criteria to become licensed. Two weeks in school (teaches how to pass the exams), $269 and then passing the exam (locally, only about 25% pass the first time) is simply not enough.

No wonder so many lead generation companies have sprung up. If you can't generate business organically (fancy word for yourself), pay someone else to do it for you. Ardell at RCG has a good article about "good enough" (how does she keep up her pace of publishing opinion and good advice?).

Anyway, the industry is going to shake out. There is a lot of noise about change everywhere. The MLS, commissions, entry criteria, DOJ, limited service, consumer choice and more. When the noise gets loud enough, something is going to happen to quiet it (hopefully good). If you don't like the current system, make noise!

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