About the Author

March 25, 2005

Merv Forney
REALTOR®
Accredited Consultant in Real Estate™
Consumer-Certified Real Estate Consultant®
25+ Years Management Consulting

Merv Forney is affiliated with RE/MAX Renaissance of Leesburg, Virginia and the Senior Partner of the Choice³ Realty Group. In addition to actively serving clients, he is responsible for all aspects of the business including planning, operations, technology, marketing and general management.

PRIOR CORPORATE EXPERIENCE
Merv's corporate experience is extensive and dominated by a 24-year executive management career with EDS, supporting information technology and business process services to commercial and government clients. He led a $500 million division of the company as the chief operating officer prior to becoming president of a major business unit.

During his EDS career, he was known for his fairness, integrity, thoughtful leadership, service delivery excellence and high customer satisfaction. His hands on experience in complex transaction negotiations, large-scale project management and activity based costing and pricing directly contributes to the business processes and consulting business models developed for the benefit of Choice³ clients.

CONSULTING BUSINESS
Prior to forming the Choice³ Realty, Merv was President of Business Interchange Group, a management-consulting firm specializing in strategic planning, business development and business process improvement for a wide variety of clients.

WEBSITE AND BLOG DEVELOPMENT/CONSULTING
Since March, 2005 Merv has expanded on his business using his technical expertise to develop several Websites and Blogs for real estate related businesses, communities and clients. Here is a sampling of his work:

• Raspberry Falls Community Website


• Raspberry Falls Integrated Blog


• WePrepHomes Business Website


• WePrepHomes Integrated Blog


• Renowned Properties Portal


• ACRE™ Graduate Coaching
Exchange

• The Consulting Times Consumer Edition


• The Consulting Times Real Estate Professional Edition


• Blogging for Business an introduction to Blogging

FAMILY AND COMMUNITY LEADERSHIP
Merv remains active in community affairs in Northern Virginia where He and Pam make their home with twins Christopher and Karen. Merv has served on numerous boards over the years including the California State Chamber of Commerce and the Sacramento Area United Way.

Locally, he served as the Chairman of the Board of the Loudoun County Chamber of Commerce for two consecutive years. Merv was recently designated a lifetime honorary board member.

He served two, three-year terms on the board of directors of the Business Finance Group, a non-profit corporation engaged in asset financing for small, growing businesses. He recently served as Vice Chairman of the Loudoun County Salvation Army Advisory Board and was a member of the Loudoun County Economic Development Commission.

EDUCATION
Merv holds a Bachelor of Science degree in mathematics from California State Polytechnic University at Pomona, California, graduating with honors

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