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Zillow sharpens its sword...challenges the status quo

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December 7, 2006

The Blogging world is buZZing this morning about Zillow's announcement last night offering free listings tied to your homes tax and sales history in their gargantuan data base. And, it is up and running. Zillow is taking aim with their sharp, swift sword at the heart of the real estate industry. Every real estate blogger on the planet is reporting and offering opinions on the significance of this announcement and capability. My favorite commentary can be found at

• the BloodhoundBlog (Greg actually had advance notice),
• sellsius,
• Ardell and Galen at the Rain City Guide,
• Kris Berg at The San Diego Home Blog,
• Inman News and
• Jim at Real Central Virginia.

The significance of this might well be to make every MLS obsolete, realtor.com irrelevant, Google Base old fashioned, Craig's list history and significantly transform the role of a real estate agent as a central figure in the transaction to one of a real estate transaction advisor as buyers search for homes and sellers are empowered to market their own homes on a massive scale. The difference between Zillow and the rest of the world is the integration of "free" listings to the tax and sales records of nearly every property in the US. Will there be kinks? Sure, but these guys can figure out how to smooth them out. Incredible!

There is no better time for every real estate agent to figure out how to transform their business from sales agent to consultant. It may take awhile but, I truly believe this may be the single event that will force the industry to change. It is serendipitous that Pam and I had the vision to establish our business on a consulting business model with a complete, transparent fee schedule.

Watch for the mark of Zillow coming from the tip of their long sword of innovation on everything real estate. I love it! See Zillow now.

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